Measure the Success of Your Campaign
You can measure your campaign’s success based on both the process (actually getting the campaign started and implementing it) and the outcomes (whether they were good or bad). Here are some of the ways we measured the success of our campaign.
Process measures:
- Media saturation: We counted how many times the radio and television PSAs were broadcast.
- Table tent, billboard, and poster coverage: We counted the number table tents, billboards, and posters we placed—in elder centers, fitness buildings, Tribal offices, Indian Health Service, casinos, hotels, and grocery stores.
Outcome measures:
- Installation visitors: We counted the number of people who came in looking to have a seat installed because they heard about the message through the campaign.
- Attendance: We counted the number of people who attended informational meetings mentioned in media messages.
- Surveys: We asked people at health fairs or in the clinic if they have seen or heard the media messages. Then we documented the percentage who said “Yes.”