6.5 Defining Your Audience

With each intervention activity you plan, you will want to consider who you would like to reach or your “target population.” Is your audience the general community or a specific sub-section of the community? Young mothers? Grandparents?

For more information on selecting the audience for your media campaign, see Module 7.3. For more education materials tailored for different audiences, see Module 7.6.

To clarify your intervention activities, go to the next section.