This section is designed to help you engage different sub-groups, such as non-parent drivers, elders, or teachers,  in child passenger safety. If you have a department in your organization or community trying to increase knowledge and involvement from audiences other than children and their parents, this information can help you with your goals.

 Tips for working with your selected sub-group:

  • Spend some time learning unique needs and concerns of your sub-population.
  • Discover what obstacles prevent or hinder this group from using child passenger restraints.
  • Find where to get information that your audience needs to know.
  • Develop a tailored presentation or training program targeting your subgroup.
  • Develop or find tools and media to help get information to your audience.
  • How to identify resources for your subgroup to get help with installing, selecting, and/or purchasing child safety seats.

One tribe found that one of their high-risk sub-populations was non-parent drivers. They discovered these specific obstacles non-parent drivers had with using and installing safety seats:

  • They could not afford to purchase safety seats.
  • Parents did not leave safety seats with their children when the child was riding with someone else.
  • They did not know what seat is best for each child’s size and age.
  • They were not able to install correctly due to lack of mobility or strength.
  • They didn’t know the correct way to install each seat into different vehicles.
  • They didn’t know the laws and recommendations for child passenger safety.
  • They weren’t sure where to go for help.


Educating Non-parent Drivers

“Hi, I’m Brandy, a child passenger safety technician at the Grand Ronde Tribe. After we found out that Elders were at high risk for having children improperly restrained, I decided to spend some time working with Tribal Elders, so they would be more comfortable using child safety seats. I had personally relied on my own parents to transport my children while I was working, so I had some idea of the challenges grandparents face with using child safety seats. I had previously been employed by Elder Housing, so I already knew who to talk to to get started. Before I developed my plan, I met with the Elder’s Committee to find out how I could best serve our Elders. The committee suggested educational luncheons with hands-on presentations. So, that’s what I did. I worked with Elders at the Senior Center, doing educational sessions and giving hands-on demonstrations on installing and using child safety seats. I also developed an educational powerpoint, showed videos, developed posters, billboards, and PSAs showing Elders properly securing children in child safety seats. I have so much love and respect for our Elders, and was honored to share with them my knowledge and passion for child safety.”




Useful educational activities to reach non-parent drivers 


  • Have a presentation in the community, inviting all types of non-parents drivers. (attach outline of a presentation) (also pictures of the props used for presentation)
  • Put up posters in areas where you think non-parent drivers will most likely see them.(copy of posters attached)
  • Produce a PSA video and have local TV stations and radio stations play it. (Copy of PSA video and radio attached)
  • Speak with schools and other programs to have them hand out educational brochures, window clings, and stickers. (Copy of window clings and brochures attached)
  • Have more people from different fields and departments in your organization, company, or community get certified as CPS Techs.
  • Speak with the different organizations in an effort promote policies or a systems that engage and inform non-parent drivers and the parents too.
  • Push for enforcement. Work with the police department to make sure that child safety seat use is a priority.
  • Get involved in the follow through. Talk with your local police department, and see how they are cracking down and enforcing the laws of safety seats.
  • Find out what they are doing with the fines they collect for tickets.
  • Suggest that first time offenders can take a course in child safety seat laws and recommendations, instead of getting fined. Then, with the fines they do collect, use a percent of the money to purchase seats that can be given to those in need (not just parents but non-parent drivers as well).
  • Set up car seat clinics in the community. Talk with your local fire departments and police departments.


Helpful materials for child passenger education events


1.Safety Training Dolls

Having the proper training tool to demonstrate how children should be properly secured in a car seat can reduce the risk of death and injury and increase the number of children’s lives saved.  Handmade dolls or commercial dolls may be used if they meet car seat height requirements.  Examples of commercial dolls for CPS Tech use are Huggable Images’ car seat safety training dolls .  These dolls are specifically designed for CPS training.

Other characteristics of these dolls include:

  1. They are a cost effective solution for Child Passenger Safety training.
  2. They are easily transported, given the largest doll weighs less than 10 lbs.
  3. Their firm torsos won’t collapse during seat belt demonstrations.
  4. They have varied skin tones to represent diverse ethnicities.
  5. Dolls are fully customized for your specific needs.

2. Seat belt and latch plate demonstration kits

Demonstration kits come equipped a variety of safety belt types found in most cars  Kits typically include 3 types of belt retractors, different types of latch plates, and practice belt webbing.  These kits give class participants hands on practice with the safety belt systems that might occur in different vehicles.  Safety2Go, provides demonstration kits for CPS Techs.


3. Car seat demos

4. Paper materials, handouts

5. Growth chart (so drivers can see how tall 4’9″ looks)

6. Technician toolkit (Facebook link).

A Tip from the Team

Becca and our other collaborators all agree that the most useful education materials are:

  1. Handouts
  2. Distribution flyers
  3. Actual car seats
  4. Cradleboards
  5. Vehicle/Car Seat manuals


To learn about car safety seat distribution in your community, go to the next module.