You will want to base your media campaign on issues most relevant to your community. You may have collected data about child passengers as part of your activities in Module 3. As you gathered and studied your data, you probably started to notice certain themes, or issues, that kept coming up as big contributors to the lack of child passenger safety in your community.

Here are some of the issues the first Native CARS tribes noticed in their communities:
  • Non-parent drivers were more likely to have children improperly restrained in the vehicle.
  • Families didn’t see law enforcement as part of the solution to having children properly restrained in car seats.
  • Children of booster seat age were more likely to be improperly restrained.

Once you’ve done your research and narrowed down the issues you want to tackle, the next step is to define your target audience.

Go to the next section for help defining your target audience.