Community's Grandchildren

Community’s Grandchildren

This module describes how to develop a data-driven media campaign customized for your community.  In our experience, people from a variety of roles have successfully led the development of media campaigns in tribal communities, including:

  • Child Passenger Safety Advocates
  • Newly certified Child Passenger Safety Technicians (‘CPS Techs’)
  • Health Educators
  • Program Managers

If your role is similar to the any of these, you will likely be able to successfully implement a media campaign. If not, you may be able to tap into your coalition (Module 2) to help you with your media campaign.

Contributors: Tam Lutz and Iola Hernandez

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