This module describes how to develop a data-driven media campaign customized for your community. In our experience, people from a variety of roles have successfully led the development of media campaigns in tribal communities, including:
- Child Passenger Safety Advocates
- Newly certified Child Passenger Safety Technicians (‘CPS Techs’)
- Health Educators
- Program Managers
If your role is similar to the any of these, you will likely be able to successfully implement a media campaign. If not, you may be able to tap into your coalition (Module 2) to help you with your media campaign.
Contributors: Tam Lutz and Iola Hernandez