A media campaign uses several different types of media to influence or inspire people to adopt a healthy behavior or belief. These media options can include:
- Advertisements
- Articles in newspapers, magazines, or websites
- Banners
- Billboards
- Booths at health fairs
- Flyers
- Mass emails
- Posters
- Radio and television public service announcements (PSAs)
- Skits at community or school programs
- Social media postings
- Sponsorship ads at community activities
Effective media campaigns use several of these types of media to increase exposure to the message. In conjunction with media campaigns, free
or reduced-price products can be handed out and be an effective way to bring more attention to your media. We’ll give some examples on how to do this later in this module.
To determine what issues your media campaign should address, go to the next section.