The following guide suggests activities that are right for each stage of community readiness. You can use these suggestions to create a strategy for improving child passenger safety in your community.
Stages of Readiness
Description
Activities
No Awareness
Build awareness among key people.
Conduct focus groups to understand tribal beliefs.
Denial/Resistance
Build awareness more broadly (media about motor vehicle injuries, or car seat recommendations).
Review existing data.
Collect local data.
Vague Awareness
Pre-Planning
Preparation
Initiation
Expand education program.
Engage with law enforcement.
Develop program policies.
Develop tribal policy.
Stabilization
Fine-tune media messages.
Link your distribution program to the clinic.
Propose a modified tribal law.
Contact law enforcement to develop strategies to enforce the law.
Confirmation/ Expansion
Continue to collect data.
Link distribution program to the clinic.
Outreach to hidden populations of need.